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Company report · post release · short-term view
PEP · NASDAQ · Consumer Staples · Beverages & Convenient Foods

PepsiCo's profit-guide cut was the reset the market had already priced, but at a 52-week low the month needs North American proof, not cheapness

Q3 2026 beat: revenue $25.27B against $24.96B expected, core EPS $2.34 against $2.30, organic growth up to 3.1%. But full-year core constant-currency EPS growth was cut to +1–2% from at least +4%, North American foods profit fell 13%, and a 4-point tariff refund flattered the quarter. The stock closed at a 52-week low of $123.73 (−27% from February) after nine target cuts in two weeks, and traded only ~0.4% higher before the open. Over the next 10–30 days PEP is cheap (14.8× this year's guide, 4.8% yield) but trades in a market regime map that has rarely favoured it; Coca-Cola and the late-October snack prints decide whether the reset holds.

Close 7 Oct 2026
$123.73
30 day
▼ 10.6%
Year to date
▼ 13.8%
From 52W high
▼ 27.4%
Ann. volatility (30d)
14.4%
Regime as of
7 Oct
Market cap
$169.0B
52W range
$123.73–170.49
TTM revenue
$98.24B
Rev growth
+5.6% Q3 (org +3.1%)
P/S TTM
1.72×
P/E TTM
15.5× (core 14.7×)
Report date
8 Oct 2026
TTM EPS
$7.96 (core $8.41)
EV/EBITDA
~10.9×
PFNA op profit Q3
$1.33B (−13%)
Dividend yield
4.78% ($5.92)
Net cash
−$40.7B
Employees
~306,000
Next catalyst
~21 Oct (KO)
PEP · 30-day price
PEP · 1-year price
00

Executive Summary

DimensionFindingSignal
Price actionClosed at a 52-week low of $123.73 on 7 Oct, −10.6% in 30 sessions, −13.8% YTD and −27.4% from the $170.49 high of 6 Feb. Traded about +1% early pre-market on the release, fading to ~+0.4% ($124.27) by 08:56 ET.Bearish
Revenue growthQ3 net revenue $25.27B, +5.6% reported and +3.1% organic (accelerating), against $24.96B consensus. Volume +1% in convenient foods, +3% in beverages. FY26 organic guide narrowed to ~+3%; net revenue raised to ~+6% on FX and acquisitions.Mixed
ProfitabilityCore operating margin 16.9%, −35 bps, even with a ~4-point tariff-refund benefit to core operating profit. PFNA operating profit −13% on flat revenue. FY26 core constant-currency EPS guide cut to +1–2% from the low end of +4–6%.Bearish
Valuation vs peers14.8× the ~$8.38 FY26 core EPS guide midpoint, near a five-year low. EV/EBITDA ~10.9× against a 16.5× peer median; P/S 1.72× against 1.99×. Dividend yield 4.78%, above every peer except General Mills.Bullish
Platform KPIsInternational carried the quarter: EMEA organic +9%, Asia Pacific Foods +9%, LatAm +6%, International Beverages +7%. North America flat: PFNA and PBNA organic 0%. YTD free cash flow ~$5.86B against ~$3.24B (calculated).Mixed
Balance sheetDebt $51.9B against $11.2B of cash and short-term investments (net debt $40.7B). Current ratio 0.94, debt-to-equity 2.31. Interest coverage ~12× (FY25). $8.9B of 2026 cash returns maintained ($7.9B dividends, $1.0B buybacks).Mixed
Regime stateQ1 Volatile Trend: Persistency +0.067, Volatility +0.371 (87th percentile), held 12 sessions since 22 Sep. Not on a boundary. As of 7 Oct 2026 (1 trading day lag).Neutral
Driver exposure97.3% idiosyncratic on the drivers. One-year correlation with the S&P 500 is −0.12 (beta −0.20); with the consumer-staples fund 0.70 (beta 1.01); with Coca-Cola 0.56. PEP trades with the staples basket and against the tape. As of 7 Oct 2026.Bullish
Key risk (next 10–30 days)Estimate cuts follow the guide cut: FY26 consensus was $8.55 before the release against a ~$8.34–8.43 guide range, and 2027 (~$8.91) is now at risk. A weak Coca-Cola, Mondelēz or Kraft Heinz read on US snack and beverage volumes would extend the slide below $124.Bearish
Catalysts in windowPost-print target resets (8–10 Oct, just before). Coca-Cola Q3 (~21 Oct), Keurig Dr Pepper and Mondelēz Q3 (late Oct), FOMC 27–28 Oct, all expected. The 10-Q (~mid Oct) carries segment detail. PEP's next report (~early Feb) and next ex-dividend date (~early Dec) are outside.Mixed
Overall view (10–30 days)Mixed. The reset is priced; no catalyst yet. The quarter beat, the stock is at its cheapest in five years and it diversifies against the index. But the profit guide was cut, North America is still shrinking in profit, and 9 of 14 market groups sit in PEP's worst regime. Composite 6.2 / 10. Mixed

Signal reflects the 10–30 day window only (18 Oct – 7 Nov 2026). Row tint matches the badge. Regime and driver readings as of 7 Oct 2026, 1 trading day behind the report date; market regimes as of 6 Oct 2026, 2 trading days behind. The Q3 release came before the 8 Oct open; the regular-session reaction is not yet in the price data.

The quarter was better than feared at the top line and worse at the bottom line. The market had already paid for the guidance cut through a 10.6% fall and nine target cuts in September. What it has not seen is evidence that North American snacks have stopped losing profit, and nothing inside the window from PepsiCo itself will provide it.

01

Investment Thesis

Each case states what would have to happen inside the next 10–30 days for it to play out. This section argues; the verdict is in section 02.

Bull case
The cut was expected and is now behind it. JPMorgan and Deutsche Bank downgraded on 28–29 Sep, and nine brokers cut targets between 23 Sep and 6 Oct. The stock fell 10.6% in 30 sessions to a 52-week low before the print. A guide of +2.5–3.5% core EPS (~$8.34–8.43) is now a bar the company can clear.
Cheapest in five years. About 14.8× the FY26 guide midpoint against a five-year average near 21× (TIKR), and ~10.9× EV/EBITDA against a 16.5× peer median.
Top line is accelerating. Organic growth rose to 3.1% from about 2.5% in H1 (YTD 2.7%), and revenue beat by $0.3B. International organic growth was +6–9% across every region.
Income support. The 4.78% yield ($5.92 a year) is above every peer except General Mills, and the $8.9B cash-return plan is unchanged.
A hedge against the tape. One-year correlation with the S&P 500 of −0.12. If the index wobbles around the 27–28 Oct FOMC, rotation into staples helps PEP.
What must happen in the window: Coca-Cola and Mondelēz report steady US volumes, target resets stop below $135, and PEP holds above $124 and retakes $130.
Neutral case
A beat and a cut cancel out. Q3 core EPS beat by $0.04, but the full-year cut takes about $0.15 off the pre-release $8.55 consensus. Pre-market trade (~+0.4%) shows no strong conviction either way.
Targets will converge on the price. The $148.64 consensus mean is stale; the late-September resets cluster at $133–138, only 7–12% above $123.73.
Low volatility limits the range. 30-day realised volatility is 14.4%. A ±1 standard-deviation move over 21 sessions is about ±$5, so $119–129 is the natural band.
Staples are flat as a group. The consumer-staples fund is −2.8% over 30 days and PEP's beta to it is 1.01. Without a sector bid, PEP drifts with the group.
What must happen in the window: peer prints are mixed, estimates settle near $8.38, and PEP trades $119–130.
Bear case
North America is still losing profit. PFNA operating profit fell 13% on flat revenue, after price cuts of up to 15% on Doritos and Cheetos failed to lift sales. PBNA organic revenue was flat.
The quarter was flattered. A ~4-point tariff-refund benefit propped up core operating profit (+3%); without it, core operating profit was roughly flat to down. Core operating margin still fell 35 bps.
Estimate cuts to come. FY26 consensus of $8.55 has to fall ~2% to the guide. JPMorgan's 2027 estimate ($8.86) is already below the ~$8.91 consensus, and management flagged input-cost inflation and more cost actions.
Its own regime history is poor. Over the year, 21-day forward returns from Volatile Trend had a median of −0.4% (49% positive) and from Quiet Drift −3.1% (32% positive), in a stock that fell 11%.
Adverse market map. 9 of 14 market groups sit in PEP's worst regime; only the US market (Sharpe 0.06) is in a regime with a positive PEP Sharpe.
What must happen in the window: Coca-Cola or Mondelēz flag weaker US demand, resets go to $125–130, and PEP breaks $120.
PepsiCo cut the guide the market had already marked down. The open question for October is whether anyone pays more than 15× for a business whose largest profit pool is still shrinking.
02

Composite Assessment

The finding: over the next 10–30 days PepsiCo's guide cut is largely priced at $124 and 14.8× earnings, so the stock follows the late-October staples prints. It recovers toward $130–135 if Coca-Cola and Mondelēz show stable US volumes, and breaks below $120 if they confirm the snack weakness behind PFNA's −13% profit.

2.1 — Dimension scores

Revenue Growth
5.5
+5.6% Q3 (3rd of 5); organic +3.1%; North America flat
Profitability
6.5
16.9% op margin (3rd of 5); core −35 bps; PFNA profit −13%
Valuation
8.5
14.8× FY26 guide; 10.9× EV/EBITDA vs 16.5×; 4.8% yield
Earnings Quality
5.0
EPS guide cut; tariff refund +4 pts to core profit; 6/8 beats
Balance Sheet
6.5
Net debt $40.7B; D/E 2.31; coverage ~12×; YTD FCF ~$5.9B
Competitive Position
8.0
No. 1 global savoury snacks; No. 2 beverages; losing US share to private label
Structural Risk
5.0
GLP-1 snacking drag; private label; SNAP restrictions
Regime Alignment
3.5
9/14 groups in PEP's worst regime; 1/14 with a positive Sharpe
Driver Independence
9.0
97.3% idiosyncratic; S&P 500 correlation −0.12
Composite
6.2
Growth 25 · Valuation 20 · Profitability 18 · Execution 12 · Risk 10 · Regime 10 · Driver independence 5

Green at 8 and above, yellow 6–8, red below 6. Execution quality uses Earnings Quality. Risk management is the average of Balance Sheet and Structural Risk (5.75). Competitive Position is shown for context and carries no weight. Weighted sum: 1.38 + 1.70 + 1.17 + 0.60 + 0.58 + 0.35 + 0.45 = 6.2 (6.22).

2.2 — Where it wins and where it loses

Wins
Beat on both lines. Revenue $25.27B against $24.96B (+1.3%); core EPS $2.34 against $2.30 (+1.7%).
International growth. EMEA revenue +8% (organic +9%) with core constant-currency operating profit +19%; LatAm core operating profit +20%.
Cash flow recovered. YTD operating cash flow $7.95B against $5.47B; free cash flow ~$5.86B against ~$3.24B (calculated).
Cheapest multiple in the group bar General Mills. EV/EBITDA 10.9× against Coca-Cola 23.5×, Keurig Dr Pepper 17.1× and Mondelēz 15.8×.
Gross margin up. Core gross margin 54.4%, +50 bps, helped by productivity.
Loses
Guide cut. FY26 core constant-currency EPS +1–2%, from the low end of +4–6%; core EPS +2.5–3.5% (~$8.34–8.43) against $8.55 consensus.
PFNA profit −13%. Frito-Lay and Quaker North America earned $1.33B on flat $6.50B revenue, despite earlier price cuts.
Core margin down. 16.9% core operating margin, −35 bps, even with tariff refunds.
Beverages grew by acquisition. PBNA beverage revenue +5% came mainly from 2025 acquisitions; organic was flat.
Weakest share-price trend in the group. −13.8% YTD against Coca-Cola +22.8%, Mondelēz +10.3% and Keurig Dr Pepper +9.0%.
03

Risk Factors

Ordered by what can bite inside the next 10–30 days, not by ultimate severity. Structural risks that cannot resolve inside the window are marked as context.

Live in the window
Estimate and target resets. FY26 consensus ($8.55) sits above the new ~$8.34–8.43 guide. Further cuts to 2027 and to targets (still averaging $148.64) will land in the first days after the print and can keep pressure on the shares into the window.
Peer prints on US demand. Coca-Cola (~21 Oct), Keurig Dr Pepper and Mondelēz (late Oct) will be read straight across. PEP's one-year correlations are 0.56, 0.47 and 0.53, and its beta to the staples fund is 1.01.
Regime headwind. 9 of 14 market groups sit in PEP's worst regime. With Utilities in Volatile Chop, PEP's 21-day forward median has been −1.7% (33% positive); with Europe in Volatile Trend, −1.5% (37%).
Rotation out of staples. The S&P 500 is near a record and PEP's correlation with it is −0.12. A continued risk-on move after the 27–28 Oct FOMC tends to draw money away from defensive names.
Pricing reversal. After price cuts of up to 15% on core chip brands failed to lift sales, low- to mid-single-digit increases are planned. Retailer pushback or share loss in scanner data would be read immediately.
Structural context
GLP-1 drugs. Weight-loss drugs reduce snack and soda consumption among users, a multi-year volume drag.
Private label. Price-sensitive shoppers are trading down to retailer brands, eroding Frito-Lay's premium.
SNAP restrictions. State limits on soda and snack purchases with food-assistance benefits could reduce US volume.
Activist pressure. Elliott holds about 2%. It could push for a bottling refranchise or portfolio changes over quarters, not weeks.

3.1 — Competitive, macro and financial

RiskCategoryMechanismBites in window?
Estimate / target resetsFinancialConsensus $8.55 vs ~$8.38 guide midpointYes
Peer print read-acrossCompetitiveKO, KDP, MDLZ in late Oct; staples beta 1.01Yes
Adverse regime mapTechnical9/14 groups in PEP's worst regimeYes
Risk-on rotation / FOMCMacro−0.12 correlation with a record-high indexPossible
Chip price increasesCompetitiveRetailer pushback; share lossPossible
GLP-1 adoptionStructuralLower snack and soda consumptionStructural
Private labelCompetitiveTrade-down by price-sensitive shoppersStructural
SNAP restrictionsMacroState-level purchase limitsStructural

The balance sheet and the dividend are not at risk inside a month. The live risks are all about expectations: how far estimates and targets fall after the cut, and what the other staples companies say about US consumers in late October.

04

Earnings & Guidance Signals

+1–2
%
FY26 core constant-currency EPS growth, cut from the low end of +4–6%, on a quarter that beat
Core EPS guide +2.5–3.5% including FX (~$8.34–8.43 on 2025's $8.14) against $8.55 consensus. Organic revenue ~+3%, net revenue ~+6%, cash returns $8.9B unchanged.

4.1 — Earnings history

QuarterReport DateRevenuevs Est.EPS (dil.)vs Est.Stock Reaction
Q3 2026 (Sep-26)8 Oct 2026$25,274M+1.3%$2.23 (core $2.34)+1.7%Pre-mkt ~+0.4%
Q2 2026 (Jun-26)9 Jul 2026$24,181Mn/a$2.18 (core $2.20)−0.4%−3.3%
Q1 2026 (Mar-26)16 Apr 2026$19,443Mn/a$1.70 (core $1.61)+3.8%+2.3%
Q4 2025 (Dec-25)3 Feb 2026$29,343Mn/a$1.85 (core $2.26)+1.0%+4.9%
Q3 2025 (Sep-25)9 Oct 2025$23,937Mn/a$1.90 (core $2.29)+1.3%+4.2%
Q2 2025 (Jun-25)17 Jul 2025$22,726Mn/a$0.92 (core $2.12)+4.5%+7.5%

All reports come before the open; the reaction is the same-day close-to-close move. The Q3 2026 regular-session reaction was not available at the time of writing; the pre-market indication was ~$124.27 at 08:56 ET. EPS surprise is on core EPS against consensus. Revenue consensus was confirmed only for Q3 2026 (n/a otherwise). Q4 is a 16-week quarter and Q1 a 12-week quarter. 21-session moves after each print, oldest to newest: +3.4%, −1.2%, −1.3%, −5.8%, +0.8%.

4.2 — Beat consistency

CompanyRev Beat RateEPS Beat RateGuidance
PEPn/c75% (6/8)FY26 core EPS cut
PEP (since 2021)—92% (22/24)Misses in Apr 2025 and Jul 2026
Peer median (last 8)n/c88%KO 8/8; MDLZ 7/8; GIS 7/8; KDP 5/8

4.3 — Forward guidance

ItemValueComment
Next report date~early Feb 2027Outside the 10–30 day window
Organic revenue (FY26)~+3%Narrowed from +2–4%
Net revenue (FY26)~+6%Raised from +4–6%; FX ~+1.5 pts
Core constant-currency EPS+1% to +2%Cut from the low end of +4–6%
Core EPS+2.5% to +3.5%~$8.34–8.43; consensus $8.55 before
Core tax rate~21%Lowered from ~22%
Cash returns$8.9B$7.9B dividends + $1.0B buybacks
Capex / FCF conversion<5% of revenue / ≥80%Unchanged

The next PepsiCo report is not in the window. The guide implies a Q4 core EPS around $2.20–2.30 against $2.26 a year ago, so the street has to cut rather than raise. October's move depends on the size of those cuts and on the peer prints, not on new company numbers.

05

Analyst Outlook

PeriodSourceViewKey Point
Oct 2026 (pre-print)RBC, Wells Fargo, UBS, BarclaysBearishTargets cut to $150, $135, $145 and $133 between 1 and 6 Oct
Late Sep 2026JPMorgan (Teixeira)BearishDowngraded to Neutral, $138 from $170; the recovery "appears to have stalled following 1Q26"
Late Sep 2026Deutsche Bank (Powers)BearishDowngraded to Hold, $138 from $155; less certainty in North America strategy
Sep 2026BNP Paribas, Evercore, TD CowenMixedBNP keeps Outperform at $161; Evercore $135 and TD Cowen $133 at In-Line / Hold
Oct 2026 releaseManagement (CEO Ramon Laguarta)Mixed"Acting with urgency" on North America; more structural cost cuts coming
Consensus22 analystsNeutralHold; mean target $148.64, median $147.50, range $124–180

Sources: Yahoo Finance rating log and consensus, Invezz and GuruFocus on the September downgrades, the company release, retrieved 8 Oct 2026. The consensus mean includes targets set before the September cuts; recent targets cluster at $133–150.

06

Insider & Board Activity

DateInsiderTransactionSharesPriceValueSignal Read
1 Oct 2026Directors (Cook, Gibbs, Conde, Cooper, Gass, Vasella and others)Award (quarterly grant)1,606–3,543 each$125.60~$200k eachRoutine director pay; no signal
1 Oct 2026Robert Pohlad, DirectorAward (grant)1,827$125.60–126.72$229.8kRoutine; no signal
27 Jul 2026David Flavell, General CounselSale2,900$139.54$404.7kSmall; mild negative
4 Mar 2026Eugene Willemsen, OfficerSale6,500$164.44–164.46$1.07MSold near the highs
2 Mar 2026Ramon Laguarta, CEOSale27,945$167.39$4.68MAnnual pattern (also Mar 2025); mild negative
Mar 2025Laguarta, Krishnan, Gallagher and othersSale~128k total$150.89–159.55~$19.7MAnnual March vesting-window sales
YTD 2026Company (buyback)Repurchasen/dn/d$739MSmall: $1.0B planned for the year

Source: SEC Form 4 via the Yahoo Finance insider feed; buyback from the Q3 release. No open-market purchases by officers or directors appear in the recent filings. Officer sales cluster in early March each year after annual vesting, so they carry little information on their own. Insider ownership is small relative to the $169B market cap.

07

Recent News & Catalysts

DateSourceDevelopmentIn window?
~early Feb 2027PepsiCo (expected)Q4 2026 results and 2027 guidanceNo
~early Dec 2026PepsiCo (expected)Next ex-dividend date ($1.48 a quarter)No
~late Oct 2026Mondelēz, Keurig Dr Pepper, Kraft Heinz (expected)Q3 results; US snack and beverage volume readYes
27–28 Oct 2026Federal ReserveFOMC; drives staples-versus-growth rotationYes
~21 Oct 2026Coca-Cola (expected)Q3 results; the closest beverage comparisonYes
~mid Oct 2026PepsiCo 10-Q (expected)Segment detail on PFNA pricing, volume and cost actionsYes, early
8–10 Oct 2026Sell-side (expected)Post-print estimate and target resetsJust before
8 Oct 2026PepsiCo releaseQ3 beat ($25.27B / $2.34 core); FY26 core EPS guide cut to +2.5–3.5%No, sets the base
28–29 Sep 2026Deutsche Bank, JPMorganBack-to-back downgrades to Hold / Neutral at $138No, sets the base
24 Sep 2026Press reportsSnack price cuts failed to lift sales; increases planned on some chipsNo, sets the base

The window is 10–30 days from the 8 Oct 2026 report date (18 Oct – 7 Nov 2026). Items are ordered newest (future) first. Dates marked "expected" follow prior-year patterns and are unconfirmed.

Catalysts inside the window

Mid Oct: the 10-Q and the tail of the estimate resets. ~21 Oct: Coca-Cola, the cleanest read on US beverage demand and pricing. Late Oct: Mondelēz, Keurig Dr Pepper and Kraft Heinz on snacks and the US consumer. 27–28 Oct: FOMC, which sets the tone for defensive versus cyclical rotation.

08

Ratings & Price Targets — Peer Frame

CompanyPriceMarket CapTTM RevenueP/S TTMRev Growth (latest Q, YoY)Source ViewNews Sentiment
PEP$123.73$169.0B$98.24B1.72×+5.6%Hold · $148.64Negative
Coca-Cola (KO)$85.82$369.2B$50.13B7.37×+6.7%Buy · $94.43Positive
Mondelēz (MDLZ)$59.38$75.8B$39.67B1.91×+4.1%Buy · $69.00Mixed
Keurig Dr Pepper (KDP)$30.54$41.6B$20.09B2.07×+75.6%Buy · $36.21Mixed
General Mills (GIS)$31.77$17.0B$18.30B0.93×−2.8%Hold · $37.00Negative
Peer median—$58.7B$29.88B1.99×+5.4%——

Prices at the 7 Oct 2026 close. PEP figures come from its Q3 2026 release (to 5 Sep 2026); TTM revenue is Q4 2025 through Q3 2026. Peer figures are vendor TTM to Jun–Aug 2026. Keurig Dr Pepper's growth reflects its JDE Peet's acquisition. Source view is the vendor consensus key and mean target; PEP's mean predates most post-print resets.

8.5

Analyst Price Targets — Multiple Sources

Recent analyst actions

Analyst / SourceCurrent TargetPreviousDateImplied ReturnRatingDirection
RBC Capital$150$1616 Oct 2026+21.2%Sector Perform▼ Lowered
Wells Fargo$135$1405 Oct 2026+9.1%Equal-Weight▼ Lowered
UBS$145$1592 Oct 2026+17.2%Buy▼ Lowered
Barclays$133$1421 Oct 2026+7.5%Equal-Weight▼ Lowered
Evercore ISI$135$15030 Sep 2026+9.1%In-Line▼ Lowered
JPMorgan$138$17029 Sep 2026+11.5%Neutral (downgrade)▼ Lowered
TD Cowen$133$14528 Sep 2026+7.5%Hold▼ Lowered
Deutsche Bank$138$15528 Sep 2026+11.5%Hold (downgrade)▼ Lowered
BNP Paribas$161$18323 Sep 2026+30.1%Outperform▼ Lowered

Implied return is measured against the $123.73 close on 7 Oct 2026. Source: Yahoo Finance rating log. All but one action since June (Barclays raised to $142 on 21 Jul) has been a cut; the nine shown average a 10% reduction. No post-print actions had been published at the time of writing.

MetricValue
Last close$123.73
Consensus target$148.64
Median target$147.50
High target$180.00
Low target$124.00
Implied upside to consensus+20.1%
Implied downside to low+0.2%
Analysts contributing22

Yahoo Finance consensus, 8 Oct 2026, before post-print resets. The stock trades at the lowest published target. The recent actions average $141.

Target range vs last close ($123.73)
$124
$149
$148
$180
09

Fundamental Financial Analysis — Company Trends & Peer Comparison

9.A — Quarterly earnings trend

QuarterRevenueQoQ ΔYoY ΔEPS (diluted)Gross MarginAdj. EBITDAMarginvs Est.Next-day Reaction
Q2 2025 (Jun-25)$22,726M+26.8%~+1.0%$0.9254.7%$4,668Me20.5%Beat+7.5%
Q3 2025 (Sep-25)$23,937M+5.3%~+2.7%$1.9053.6%$4,726Me19.7%Beat+4.2%
Q4 2025 (Dec-25)$29,343M+22.6%~+5.6%$1.8553.2%$4,707Me16.0%Beat+4.9%
Q1 2026 (Mar-26)$19,443M−33.7%+8.5%$1.7055.2%$4,175Me21.5%Beat+2.3%
Q2 2026 (Jun-26)$24,181M+24.4%+6.4%$2.1854.2%$5,164Me21.4%Miss (EPS)−3.3%
Q3 2026 (Sep-26)$25,274M+4.5%+5.6%$2.2354.4%~$5,180Me~20.5%BeatPending
FY26 guide~+6% net—~+3% organic~$8.38 core———Cut (EPS)—

Fiscal quarters are 12 weeks (Q1–Q3) and 16 weeks (Q4), so QoQ changes mostly reflect calendar length. Reports come before the open, so the reaction is same-day. Gross margin is reported. Adj. EBITDA marked e is vendor normalised EBITDA (ex-impairment); Q3 2026 is core operating profit plus about $0.9B of D&A (derived). YoY marked "~" uses prior-year quarters from earlier releases; Q1 2025 revenue ($17,919M) is derived from the FY25 total.

Revenue $M · own band
Operating margin % · own band

Operating margin is vendor operating income over revenue for Q2 2025 – Q2 2026 (excluding the 2025 intangible impairments) and the reported 16.9% for Q3 2026. The Q4 dip is seasonal. Core operating margin was 16.9% in Q3 2026 against 17.3% a year earlier.

9.1 — Liquidity ratios

Metric5 Sep 202627 Dec 202528 Dec 2024Target / Status
Current ratio0.940.850.821.5–3.0 healthy · below, normal for staples with supplier financing
Quick ratio~0.75e0.670.65≥1.0 healthy · below
Cash ratio0.320.290.29Cash and short-term investments $11.2B against $34.5B of current liabilities

The Sep 2026 quick ratio uses the June 2026 inventory figure ($6.73B), because inventory was not in the summary release (marked e). Dec 2025 and Dec 2024 from vendor annual data.

Peer comparison (most recent reported)Current RatioNet Cash PositionLiquidity Status
PEP (5 Sep 26)0.94−$40.7BAdequate
Coca-Cola (Jun 26)1.31−$27.9BStrongest
Mondelēz (Mar 26)0.60−$20.3BTight
Keurig Dr Pepper (Jun 26)0.48−$32.0BTight
General Mills (May 26)0.70−$13.2BTight
Peer median0.65−$24.1B—

9.2 — Leverage & solvency

Metric5 Sep 202627 Dec 202528 Dec 2024Target / Status
Debt-to-equity2.312.392.49Lower is safer · high but falling
Debt-to-assets0.460.460.45<0.5 conservative · passed, narrowly
Interest coveragen/d (TTM)12.0×14.1×>2.5 healthy · passed
Debt service coverage~1.40×e1.51×n/d>1.25 healthy · passed; OCF over interest plus current debt

Debt: $51.9B (Sep 26; $9.2B current), $49.2B (Dec 25), $44.9B (Dec 24, vendor). Equity is total equity per the release ($22.5B, $20.5B) and vendor for Dec 2024. Coverage is operating income over interest expense (FY25 $1.12B, FY24 $0.92B). The Sep 2026 DSCR uses TTM operating cash flow of ~$14.6B (derived) against ~$10.4B of interest and current debt.

9.3 — Profitability ratios

MetricQ3 2026TTMQ3 2025FY2025FY2024Trend
Gross margin54.4%54.2%53.6%54.1%54.6%→
Operating margin (reported)16.9%15.3%14.9%14.4%14.1%▲ (core 16.9% vs 17.3% ▼)
Net margin12.1%11.1%10.9%8.8%10.4%▲
Adj. EBITDA margin~20.5%e~19.6%e19.7%18.7%18.2%→
Return on assets2.7% (q)9.9%2.4% (q)8.0%9.6%→
Return on equity13.6% (q)50.6%13.4% (q)42.9%52.4%→
DuPont (NPM × AT × EM)—11.1% × 0.90 × 5.10—8.8% × 0.91 × 5.38—Leverage-driven ROE

(q) = single quarter, not annualised. Reported margins in 2025 were depressed by $2.0B of intangible impairments (Rockstar, Be & Cheery), so reported improvement in 2026 overstates the underlying trend; core margins are slightly down. TTM operating income combines vendor figures for Q4 2025 – Q2 2026 with reported Q3 2026. ROE above 40% reflects an equity multiplier of about 5.

Peer comparisonGrossOp MarginNet MarginAdj. EBITDAROEProfitability Rank
PEP (TTM)54.2%15.3%11.1%~19.6%50.6%3 of 5
Coca-Cola61.9%34.9%28.6%33.9%42.1%1 of 5
Mondelēz31.1%22.0%8.9%15.3%13.3%2 of 5
Keurig Dr Pepper51.0%12.9%7.1%23.9%5.1%5 of 5
General Mills33.7%15.2%−4.9%18.7%n/m4 of 5
Peer median42.4%18.6%8.0%21.3%9.2%—

Peers are vendor TTM; vendor operating margins are latest-quarter figures. Rank is by operating margin. General Mills' ROE is not meaningful (TTM loss); the peer ROE median uses the three remaining peers.

9.4 — Efficiency & growth

MetricCurrent / TTMPrior yearComment
Asset turnover0.900.91 (FY25)Stable
Revenue per employee~$321k~$307k (FY25)On ~306,000 employees (vendor)
EPS growth (Q3 YoY, reported)+17%—Core +2%; core constant currency +1.5%
EPS growth (YTD, core)+5%—Reported +47% on the 2025 impairment base
Dividend yield4.78%~4.1% (Oct 2025)$5.92 a year; 54 consecutive annual increases
FCF yield~6.1%~4.5% (FY25)TTM FCF ~$10.3B (derived) on the current market cap
CompanyAsset TurnoverRev / EmployeeEmployeesEPS GrowthDiv YieldGrowth Rank
PEP0.90$321k~306,000+17% (core +2%)4.78%3 of 5
Coca-Cola0.46$761k65,900+16%2.47%2 of 5
Mondelēz0.56$436k91,000+142%3.50%4 of 5
Keurig Dr Pepper0.23$402k50,000−74%3.01%1 of 5
General Mills0.61$610k30,000−67%7.68%5 of 5
Peer median0.51$523k57,950−26%3.26%—

Growth rank is by latest-quarter YoY revenue growth. Peer asset turnover is TTM revenue over the latest total assets (derived). Peer EPS growth is the vendor's quarterly YoY GAAP figure, distorted by impairments and acquisitions across the group. PEP's headcount includes its bottling and distribution network, which explains the low revenue per employee.

Platform metrics

MetricQ3 2026Q3 2025YoYComment
Net revenue$25,274M$23,937M+5.6%Organic +3.1%
PFNA revenue / op. profit$6,504M / $1,333M~$6,504M / ~$1,532M0% / −13%Organic flat; core cc op. profit −12%
PBNA revenue / op. profit$7,706M / $1,056M~$7,339M / ~$728M+5% / +45%Organic flat; core op. profit +4%
LatAm Foods revenue$3,021M~$2,650M+14%Organic +6%; core cc op. profit +10%
EMEA revenue$5,413M~$5,012M+8%Organic +9%; core cc op. profit +19%
Asia Pacific Foods / Intl Beverages$1,229M / $1,401M~$1,117M / ~$1,297M+10% / +8%Organic +9% / +7%
Volume (foods / beverages)+1% / +3%——Convenient foods and beverage volume growth
Core operating margin16.9%17.3%−35 bpsIncludes ~4 pts tariff-refund benefit to core profit growth
YTD free cash flow~$5,857M~$3,241M+81%OCF $7,950M less net capex (calculated)

Year-ago segment figures are approximate (back-solved from the stated growth rates, marked ~). PBNA's 2025 operating profit included the Rockstar impairment, which inflates its reported +45%.

9.5 — Market valuation multiples

MetricCurrentComment
P/E TTM (reported)15.5×14.7× on TTM core EPS $8.41; peer median 25.8×
P/E on FY26 guide (~$8.38 core)14.8×Peer forward median 14.9×; own five-year average ~21×
Price / book7.5×Total equity $22.5B
Price / sales TTM1.72×Peer median 1.99×
EV / adj. EBITDA TTM~10.9×EV ~$209.7B on ~$19.2B (derived); peers 16.5×
PEG1.38Vendor; ~5× on the +3% FY26 core growth guide
FCF yield / dividend yield~6.1% / 4.78%Dividend covered by FCF
Price / salesPriceMarket CapTTM RevenueP/S TTMvs Peer Median
PEP$123.73$169.0B$98.24B1.72×−14%
Coca-Cola$85.82$369.2B$50.13B7.37×+270%
Mondelēz$59.38$75.8B$39.67B1.91×−4%
Keurig Dr Pepper$30.54$41.6B$20.09B2.07×+4%
General Mills$31.77$17.0B$18.30B0.93×−53%
Peer median—$58.7B$29.88B1.99×—
Earnings & growth-adjustedTTM EPSP/E TTMRev GrowthPEGAssessment
PEP$7.9615.5×+5.6%1.38Five-year-low multiple; growth is the constraint
Coca-Cola$3.3325.8×+6.7%4.03Quality premium; strongest share price
Mondelēz$2.7221.8×+4.1%0.90Cocoa-cost recovery story
Keurig Dr Pepper$0.9731.5×+75.6%0.98Acquisition-inflated; 12.1× forward
General Mills−$1.64n/m−2.8%n/mDistressed; 10.1× forward
Peer median—25.8×+5.4%0.98—

PepsiCo is now valued like a slow grower: 14.8× this year's earnings, in line with the peer forward median and well below its own history, with a yield near 5%. That limits the downside in a month, but cheapness alone has not stopped a 27% decline since February. The multiple needs a North American catalyst to expand.

10

Regime Analysis — Persistency & Volatility

0.371
V
Volatility is in its 87th percentile, with Persistency positive: PEP is in Volatile Trend, and the trend has been down
289 daily observations, 14 Aug 2025 – 7 Oct 2026. Persistency +0.067. As of 7 Oct 2026, 1 trading day behind the report date. Status: CURRENT.

10.1 — Regime trace

PEP — Regime trace · Persistency vs Volatility (289 daily points, oldest faint → newest bright)
Q1 Volatile trend Q2 Volatile chop Q3 Quiet range Q4 Quiet drift Current (7 Oct)

Persistency on x, Volatility on y. Source: Trader workbook, Individual regimes daily. Window 14 Aug 2025 – 7 Oct 2026, 289 observations (145 plotted after thinning). As of 7 Oct 2026, 1 trading day behind the 8 Oct 2026 report date.

10.2 — Current regime read

MeasureCurrentMeanStd DevMinMaxPercentileInterpretation
Persistency0.06740.03530.0407−0.01400.135882.4Random / Neutral, mildly trending. Positive almost all year; rising since 21 Sep as the decline extended
Volatility0.37130.00170.2891−0.49520.500086.9Elevated. Up from −0.454 on 4 Sep through the September sell-off

Currently in Q1 Volatile Trend, held 12 consecutive sessions (since 22 Sep). Persistency (+0.067) is more than 0.05 from the axis, so the quadrant call is not provisional. As of 7 Oct 2026, 1 trading day behind.

10.3 — Regime occupancy & transitions

QuadrantLabel% of periodCharacter
Q1Volatile trend46.7%Moves that extend; most of the shocks and sell-offs
Q2Volatile chop3.5%Brief, in Feb–Mar 2026 around the top
Q3Quiet range0.0%Never visited
Q4Quiet drift49.8%Low-volatility drift; mostly lower this year
TransitionCountNote
Volatile trend → Quiet drift6Volatility fades after each shock
Quiet drift → Volatile trend6Prints, guidance and downgrade weeks
Volatile trend → Volatile chop2Feb–Mar 2026 top
Volatile chop → Volatile trend2Return to trend

Over the year, 21-day forward returns from Volatile Trend had a median of −0.4% and were positive 49% of the time (123 observations); from Quiet Drift −3.1% (32% positive). The 10-day Volatile Chop sample (−7.8%) is too thin to use. Unconditionally the 21-day median was −2.5% (38% positive), in a stock that fell 11% over the window. Read these as relative, not absolute. As of 7 Oct 2026.

Persistency moves slowly.

The series updates far less often than Volatility and can hold one value for weeks, producing long vertical runs on the trace — PEP's held one value from August 2025 to February 2026. That is the data behaving normally. Positive Persistency means moves have tended to extend, and the move since February has been down. For the next 10–30 days, Volatile Trend has historically been followed by roughly flat returns; a fade back to Quiet Drift has been followed by weaker ones. These statistics describe 14 Aug 2025 – 7 Oct 2026 and are not predictions.

11

Driver Exposure — Market & Sector Covariation

97.3
%
of daily variance is company-specific, and PEP has moved against the S&P 500 over the past year
One-year correlation −0.12 with the S&P 500 (beta −0.20) and 0.70 with the consumer-staples fund (beta 1.01). Driver regression on Market Driver 1 and Sector Driver 1, 1,253 observations, 11 Oct 2021 – 7 Oct 2026. Drivers as of 7 Oct 2026, 1 trading day behind.

11.1 — Driver correlation table

FactorCorrelationR² (%)Rolling 60d (current)Rolling MinRolling MaxStabilityDirection
Market Driver 1 Primary0.0860.70.142−0.2850.437VariablePositive
Market Driver 20.0200.0−0.004−0.4190.372VariableNeutral
Market Driver 30.0170.0−0.156−0.3740.397VariableNeutral
Market Driver 4−0.0040.0−0.028−0.2510.399VariableNeutral
Market Driver 5−0.0600.4−0.319−0.4260.335VariableNegative
Sector Driver 1 Primary−0.1422.0−0.101−0.5700.301VariableNegative
Sector Driver 2−0.0100.0−0.226−0.3890.501VariableNeutral
Sector Driver 3−0.0210.0−0.124−0.3890.257VariableNeutral

Methodology: daily log returns of PEP against first-differenced Market Driver levels and return-scaled Sector Driver values. Full window 11 Oct 2021 – 7 Oct 2026, 1,253 observations; rolling window 60 days. Correlations are not coloured. No driver explains more than 2% of variance. Market Driver 5's rolling reading (−0.319) is near the bottom of its range. Drivers as of 7 Oct 2026, 1 trading day behind the report date.

11.2 — Systematic vs idiosyncratic decomposition

2.7%
Idiosyncratic 97.3%
FactorRaw BetaStandardised BetaShare of Explained Variance
Market Driver 1 (primary)0.000060.08526.5%
Sector Driver 1 (primary)−0.04629−0.14173.5%

PEP is an idiosyncratic name that trades with the consumer-staples basket, not with the market. Over the past year it has moved slightly against the S&P 500 and almost one-for-one with the staples fund. For the next 10–30 days an index hedge does not offset it; company news and the staples peers decide the month.

11.3 — Rolling 60-day driver correlation

Market Driver 1 (blue) and Sector Driver 1 (orange) against PEP daily returns, Sep 2024 – Oct 2026. Both have oscillated around zero within roughly ±0.4. Market Driver 1 is +0.14 and Sector Driver 1 −0.10 on the latest readings, neither a material link. As of 7 Oct 2026.

12

Performance by Market Regime

PEP daily returns bucketed by each market group's regime quadrant. Window 8 Feb 2022 – 6 Oct 2026, 1,168 overlapping days. No bucket falls below 30 days (the smallest is 69), so none is marked thin. The statistics describe history, not the future.

12.1 — US market · currently in Q4 Quiet Drift

Market RegimeDays% of PeriodCumulative ReturnAnn. ReturnAnn. VolSharpeHit RateBest DayWorst Day
Q4 Quiet Drift Current29625.3%+1.3%+1.1%18.2%0.0648.6%+4.17%−3.52%
Q1 Volatile Trend17014.5%−3.7%−5.5%22.1%−0.2550.0%+7.19%−5.36%
Q3 Quiet Range28824.6%−6.6%−5.8%17.4%−0.3346.9%+4.81%−3.19%
Q2 Volatile Chop41535.5%−19.6%−12.4%19.9%−0.6249.6%+4.10%−6.40%

12.1b — SP500 · currently in Q4 Quiet Drift

Market RegimeDays% of PeriodCumulative ReturnAnn. ReturnAnn. VolSharpeHit RateBest DayWorst Day
Q3 Quiet Range35430.3%+3.1%+2.2%17.4%0.1347.7%+4.81%−3.19%
Q1 Volatile Trend17615.1%−1.2%−1.7%21.6%−0.0848.9%+7.19%−5.36%
Q2 Volatile Chop40935.0%−16.0%−10.2%20.2%−0.5049.9%+4.10%−6.40%
Q4 Quiet Drift Current23019.7%−14.5%−15.7%18.3%−0.8648.3%+4.14%−3.52%

12.1c — Global market · currently in Q4 Quiet Drift

Market RegimeDays% of PeriodCumulative ReturnAnn. ReturnAnn. VolSharpeHit RateBest DayWorst Day
Q4 Quiet Drift Current24220.7%−2.0%−2.1%14.7%−0.1448.8%+3.93%−3.62%
Q3 Quiet Range34229.3%−5.1%−3.8%19.5%−0.2046.8%+4.81%−4.03%
Q2 Volatile Chop44337.9%−8.0%−4.6%21.2%−0.2250.3%+7.19%−6.40%
Q1 Volatile Trend14212.1%−14.4%−24.2%19.1%−1.2748.6%+3.55%−5.36%

Best row green, worst row red, ranked by Sharpe. Cumulative return is the compounded PEP return across all days spent in that regime. Market regimes as of 6 Oct 2026, 2 trading days behind.

12.2 — Cross-group summary grid

GroupCurrent RegimeBest Regime for PEPWorst RegimeCum. Return in CurrentSharpe in CurrentSharpe SpreadDays in Current
US marketQ4 Quiet DriftQ4 Quiet DriftQ2 Volatile Chop+1.3%0.060.6823
SP500Q4 Quiet DriftQ3 Quiet RangeQ4 Quiet Drift−14.5%−0.860.9923
Global marketQ4 Quiet DriftQ4 Quiet DriftQ1 Volatile Trend−2.0%−0.141.1317
TechnologyQ3 Quiet RangeQ1 Volatile TrendQ3 Quiet Range−19.7%−0.660.9496
FinancialsQ1 Volatile TrendQ3 Quiet RangeQ4 Quiet Drift−1.3%−0.131.8511
EnergyQ1 Volatile TrendQ4 Quiet DriftQ1 Volatile Trend−24.1%−1.072.2572
UtilitiesQ2 Volatile ChopQ4 Quiet DriftQ2 Volatile Chop−18.8%−0.981.2317
EuropeQ1 Volatile TrendQ3 Quiet RangeQ1 Volatile Trend−15.8%−0.791.0816
GoldQ2 Volatile ChopQ1 Volatile TrendQ2 Volatile Chop−21.4%−0.612.12276
VIX NearQ4 Quiet DriftQ1 Volatile TrendQ4 Quiet Drift−7.8%−0.811.9626
VIX MidQ4 Quiet DriftQ1 Volatile TrendQ4 Quiet Drift−23.9%−1.111.18107
Bonds nearQ1 Volatile TrendQ2 Volatile ChopQ1 Volatile Trend−23.6%−2.372.8411
Bonds midQ1 Volatile TrendQ3 Quiet RangeQ2 Volatile Chop−10.4%−0.341.5313
Bonds longQ2 Volatile ChopQ4 Quiet DriftQ1 Volatile Trend−15.2%−0.601.746

All 14 mapped groups. Groups in bold have Sharpe spreads above 1.5, meaning PEP is materially sensitive to that group's regime. Sharpe spread is best-regime Sharpe minus worst-regime Sharpe. Market regimes as of 6 Oct 2026, 2 trading days behind.

12.3 — Sensitivity callouts

Most sensitive to rates and commodities, not equities. The largest Sharpe spreads are Bonds near (2.84), Energy (2.25) and Gold (2.12). All three sit in PEP's worst regime now: Bonds near Volatile Trend (Sharpe −2.37), Energy Volatile Trend (−1.07) and Gold Volatile Chop (−0.61). Equity groups show small spreads (US market 0.68, SP500 0.99).
What has historically followed the current US market regime over 10–30 days. In the 276 days the US market was in Quiet Drift with a full 21-day window, PEP's 21-day forward return had a median of +1.1% and was positive 60.9% of the time. Unconditionally, the median was −0.3% and positive 47.8% of the time. Quiet Drift is PEP's best US-market regime (Sharpe 0.06). This is history, not a forecast.
An unfavourable configuration. Nine of 14 groups sit in PEP's worst regime for that group: SP500, Bonds near, Energy, Europe, Gold, Technology, Utilities, VIX Mid and VIX Near. Only the US market (0.06) is in a regime with a positive PEP Sharpe. Two groups (US market, Global market) are in PEP's best regime.
Defensive groups point the same way. With Utilities in Volatile Chop, PEP's 21-day forward median has been −1.7% (32.9% positive); with Gold in Volatile Chop −1.9% (36.9%); with Europe in Volatile Trend −1.5% (36.7%). The US market reading is the main offset.
Do not trade this table.

Regime-conditional history describes 8 Feb 2022 – 6 Oct 2026, not the future. No regime bucket here holds fewer than 30 days. Where one does, annualised figures should not be relied on. PEP fell over much of this window, which pulls most Sharpe ratios below zero; compare buckets, not absolute levels. Overlapping forward windows overstate the independence of observations. Market regime series as of 6 Oct 2026, 2 trading days behind the report date.

13

News & Market Narrative

DateHeadlineSentiment
8 Oct 26PepsiCo Q3 beats: core EPS $2.34 vs $2.30, revenue $25.27B vs $24.97B; organic +3.1% (Investing.com, Newsquawk)Positive
8 Oct 26PepsiCo cuts full-year profit forecast as North America underperforms (Quartz, CNBC)Negative
8 Oct 26Laguarta: "acting with urgency" in North America; more structural cost cuts coming (release)Mixed
8 Oct 26"A Q3 beat, a guidance cut, and the lowest P/E in five years" (TIKR)Mixed
8 Oct 26Shares trade about 1% higher pre-market, then fade (Investing.com)Mixed
7 Oct 26Stock closes at a 52-week low of $123.73Negative
1–6 Oct 26Barclays ($133), UBS ($145), Wells Fargo ($135) and RBC ($150) cut targets ahead of the printNegative
29 Sep 26JPMorgan downgrades to Neutral ($138): recovery "appears to have stalled" (Invezz, GuruFocus)Negative
28 Sep 26Deutsche Bank downgrades to Hold ($138) on North America strategy uncertaintyNegative
24 Sep 26Snack price cuts of up to 15% fail to lift sales; increases planned on some chipsNegative
9 Jul 26Q2 core EPS $2.20 misses $2.21; stock −3.3%; North American food sales −2%Negative
3 Feb 26Q4 beat; PepsiCo plans price cuts to win back shoppers; stock +4.9%, peaks at $170.49 on 6 FebPositive

12 rows, newest first. Sources as listed, plus the company release and Yahoo Finance rating log; price moves derived from daily closes. The narrative has moved from "Elliott-driven turnaround with price cuts" (February) to "the turnaround has stalled" (September). The Q3 print did not change that narrative; it reset the profit bar beneath it.

14

Company Snapshot

FieldPepsiCo, Inc.Peer context
Legal namePepsiCo, Inc.—
Exchange / IPONASDAQ: PEP · formed 1965 (Pepsi-Cola and Frito-Lay merger)KO, GIS NYSE; MDLZ, KDP NASDAQ
DomicileUnited States (Purchase, New York)All peers US-based
Sector / industryConsumer Staples · Beverages and convenient foods—
Market cap$169.0B (1,366M shares × $123.73)Second to Coca-Cola ($369B); 2.2× Mondelēz
Employees~306,000Largest in the set, reflecting owned bottling and direct-store delivery
TTM revenue$98.24B (Q4 2025 – Q3 2026)Largest in the set; about 2× Coca-Cola
Revenue modelSix segments: PFNA (26% of Q3), PBNA (30%), LatAm Foods, EMEA, Asia Pacific Foods, International Beverages Franchise; roughly 60% foods / 40% beverages globallyCoca-Cola is beverage-only and asset-light
Key differentiatorsFrito-Lay's US savoury-snack share and distribution; Pepsi, Gatorade, Lay's, Doritos, Quaker; international scaleMondelēz leads in biscuits and chocolate
CIK0000077476—
Websitepepsico.com—
Overall view · next 10–30 days
Mixed · reset priced, no catalyst yet

The 8 October print beat on revenue and core EPS, but cut the full-year profit outlook to +1–2% in constant currency, with North American foods profit down 13% and the quarter helped by tariff refunds. The market had largely anticipated it: the stock fell 10.6% in a month to a 52-week low, nine brokers cut targets, and it now trades at 14.8× earnings with a 4.8% yield and a negative correlation to the index. Against that, 9 of 14 market groups sit in PEP's worst regime and nothing from PepsiCo itself falls inside the window. The view turns bullish if Coca-Cola and Mondelēz report stable US volumes and PEP retakes $130. It turns bearish if the peer prints confirm weak US snack demand and PEP closes below $120.

Volatility Farm
PEP · PepsiCo, Inc. — short-term view · 8 October 2026
1 · Daily prices and volumes for PEP, KO, MDLZ, KDP, GIS, the consumer-staples ETF and the S&P 500 ETF from the Yahoo Finance chart feed (used in place of the Massive API for bulk history). Last completed session 7 Oct 2026 close; 8 Oct pre-market indication at 08:56 ET. Peer market caps and TTM ratios are vendor data (Yahoo Finance) to Jun–Aug 2026.
2 · Financial statements from PepsiCo's Q3 2026 earnings release (8-K exhibit 99.1, 8 Oct 2026) and prior quarterly and annual data. Consensus and reaction from Investing.com, Newsquawk, TIKR, Quartz and CNBC; downgrades from Invezz and GuruFocus; ratings, targets and insider data from Yahoo Finance (SEC Form 4).
3 · Persistency and Volatility from the Trader workbook tab Individual regimes daily (14 Aug 2025 – 7 Oct 2026, 1 trading day behind). Market regimes from Market regimes daily (to 6 Oct 2026, 2 trading days behind). Market and Sector Drivers from the Market and Sector driver tabs (to 7 Oct 2026, 1 trading day behind). Freshness status: CURRENT.
4 · Derived rather than reported: market cap, EV, net debt, EV/EBITDA, P/E on guidance and TTM, P/B, P/S, FCF yield; Q3 2026 adj. EBITDA and every margin marked e; TTM revenue, EPS, operating income and cash flow; free cash flow (calculated, not in the release); FY26 core EPS dollar range (guided growth on 2025's $8.14); year-ago segment figures; Q1 2025 revenue; every ratio in 9.1–9.4; peer asset turnover, revenue per employee, medians and ranks; insider totals; forward-return statistics and cumulative regime returns in sections 10 and 12; correlations and betas against peers and the S&P 500.
5 · This report evaluates the likely outcome over the next 10–30 days from 8 Oct 2026 (18 Oct – 7 Nov 2026). Regime and driver statistics describe their stated windows and are not predictions.
6 · This is an analytical document, not investment advice.
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